Many of you know the KURE concept store in Antoine Dansaert. The temple of high end (yet sort of affordable) fashion in Brussels. Whenever I step inside I start walking in slow motion, as if in a museum, eyeing every piece in the hangers, in total awe. Cyrielle, the gorgeous owner curates the store with utmost taste. She really chooses the best materials, the cutest jumpsuits and the softest cardigans you’ll ever see. And now she has opened a second KURE right on Avenue Louise 78, close to Stéphanie.

The shop is all-white and concrete sublime, with light pouring from the roof and flooding the place. You can find brands like T by Alexander Wang, Anine Bing, Helmut Lang, Zoe Karssen, Theory, Iro, Designers Remix, J Brand, Nanushka… You can find other items too, like Arne Jacobsen’s china, scented candles, Leopold cuberdons and cereal bars. And the great thing about Louise Kure is that they have a coffee corner too!!! So you can sip a chaï while deciding which piece you just have to take home (or stuff your face with a cupcake in consolation if you really can’t take it with you).

You can also shop online on kure-eshop.com. And if, like me, you follow Cyrielle on Instagram (@cyrielleforkure) and fall in love with one of her outfits or one of the pieces she sports, you can write to order@kure.be to find out what it is and order it.

I find that in times like these, you may as well splurge a little if it makes you happy. Cause who the f*ck knows what happens tomorrow.


Kure,  78 avenue Louise and 48 rue Antoine Dansaert, Brussels. Open Monday to Saturday from 10h30 to 19h.

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